Analytics and Monetization

Making money with your blog

What statistics should I look at?

Blog statistics provide a medium for interpreting what your readers are really looking for.  When you write blog posts they should be fresh and full of new content so that people will be interested in them.  After you write a few articles you can use the Blogger stats to determine what people are reading and where they went after they read it.  Within Blogger my favorite choices are page views by post, search keywords and page views by Browsers.   From here you can decide to target new blog posts to those specific subjects or go in-depth about the existing subject.  Page ranking is determined by the efficiency of your page and by how much traffic it receives.  Tuning up your page is only the first step in a long process of making your blog successful.  Once you start getting page views the on-going goal is to gear your content to the people who are interested in you.

How can I make money now that I have views?

Assuming you have a good blog going and you are getting enough people hitting your site, the next step is to monetize it and make your time worthwhile.  There are two options in Blogger, AdSense and Affiliate Ads.  This is typical across most blogging engines, but the main money maker is the AdSense option.  This shows generated ads based on your content within your blog allowing your reads to drill into a product or website that helps better their searching experience. Each time an ad on your blog is clicked you get a certain dollar amount that represents what that click was worth to Google.  Over time these clicks can add up and you will receive a payment from Google for your earnings.  AdSense specifically has an analytics engine that shows you where the ads are coming from and how often you will receive payment.